Advert Photography

Advertising photography involves taking pictures of products or services. These photographs should not only be very high quality and attractive, but they should also be interesting and eye-catching. ... Advertising photographs are often used in print advertisements, such as newspaper and magazine ads.The basic elements of advertising photography are to capture a mood, emotion or feeling that a product can elicit in a viewer. As the name implies, advertising photographers are concerned with selling or appealing to instincts within a viewer that would create a need to buy. Whether the photography is framed in such a way as to make it seem sexy, beautiful or trendy, the overall effect is of inducement to take an action, namely, buying. Advertising photographers approach their work as artists whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing.